about us

In a market saturated with competitive merchandise, we strive to distinguish ourselves from 'fast fashion' by creating only truly necessary surf goods. We are dedicated to maintaining full transparency in a world rife with greenwashing and inauthenticity. For us, being mindful is the only way we see through.

Thoughtfully designed in Florida by Keera, the founder of Vital, she works exclusively with U.S. suppliers and manufacturers to uphold our commitment to the planet.

We truly care about the air we breathe and the water we float in, which is why we ship plastic-free and use plastic-free packaging for our goods.

Additionally, we undergo yearly carbon assessments through sustainability programs hosted by universities like VOIZ Academy and give back to our local environment by organizing annual beach cleanups on the Florida Gulf! It's important to us that Vital Surf Gear reflects these values.

Since 2019, Vital Surf Gear has been—and remains—a self-funded, independently owned brand. We are devoted to our customers who share these mutual values and are passionate about keeping a grassroots community thriving. We are here to stay and cultivate a surf brand dedicated to like minded water adventurers, in a sunshine state of mind. 

                           Keera Belviy
                           Founder/CEO