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In a market saturated with competitive merchandise, we strive to distinguish ourselves from 'fast fashion' by creating only truly necessary surf goods. We are dedicated to being fully transparent in a world rife with greenwashing and inauthenticity, being mindful is the only way we see through.
Thoughtfully designed in Florida by Keera, the sole founder behind Vital, she works exclusively with U.S. suppliers and manufacturers to uphold her commitment to the planet and her small business.
We also give back every year to our local environment by organizing annual beach cleanups on the Florida Gulf!
It is so important to us that the air we breathe and the water we float in stays healthy, which is also why we ship plastic-free and use plastic-free packaging for our goods.
Since 2019, Vital Surf Gear has been and remains a self-funded, independently owned brand. We are devoted to our customers who share these mutual values and are passionate about keeping a grassroots community thriving. We are here to share our creativity, design functional surf goods that appeals to like minded water adventurers, in a sunshine state of mind. Sea you out there!